And I think it makes us even more lethal. How do we come together to make sure that we’re all taken care of. “Take care of the basic physiological needs: toilet paper, pads, and tampons female fitment equipment for the officer flyers, as well as the enlisted side. Diana M. Scaramouche, the senior enlisted leader of the personnel division at ACC. “For us at the Sword Athena level, we just look at, ‘Hey, how do we make this weapon system of the Airman more lethal?’” said CMSgt. In such scenarios, leaders will have to account for different needs to ensure their Airmen are positioned to perform. That’s especially true as the service pursues concepts like Agile Combat Employment (ACE), where small teams of Airmen may need to operate from remote or austere bases for weeks at a time. With more than one-fifth of Active-Duty Airmen being women, the Air Force can ill afford not to address these issues, Athena team members said. The focus, Arana said: “Make us more lethal and ready to do our jobs and execute our mission.” From there, the idea spread “like wildfire” to other major commands, each with a slightly different name: AFSOC’s is Dagger Athena, ACC’s is Sword Athena, and ARC (Air Reserve Component) Athena represents both the Guard and Reserve, among others. Rebecca Lange to focus on ACC-specific issues. The first Athena team appeared in 2019 at Air Combat Command, Maj. But at the major command level, “Athena” teams-named for the mythical Greek goddess Athena, the goddess of war-have formed to take on issues at the operational level. The Department of the Air Force’s Women’s Initiatives Team leads department-wide efforts to remove those barriers. I want those tackled so that they can do their job as well as they possibly can.” These are leadership issues, these aren’t women’s issues. “I don’t want them worrying about personal hygiene or anything like that.

“I don’t want them worrying about their families back home,” O’Rourke said.

O’Rourke was among four women Airmen, all members of Air Force teams focused on cutting through factors that limit women’s mission effectiveness to join an AFA Warfighters in Action online video discussion June 9. Meghan O’Rourke, AFSOC’s mobility requirements branch chief and an MC-130 combat systems operator. “It’s a demanding schedule for my air commandos out there.” “They’re on the ground, they’re living in cots, they’re flying the aircraft, they’re on missions anywhere from 16 to 18 hours long,” Lt. It will continue to be based in New York.Members of Air Force Special Operations Command face plenty of challenges and discomfort. PepsiCo’s Gatorade, the market leader, controlled 68%, while Coke’s Powerade brand was second with 14%.Ītlanta-based Coke said it will manage the BodyArmor brand as a separate business. sports drink category in 2020, with 9.3%, according to Euromonitor. With Coke’s 2018 investment, BodyArmor gained access to the company’s sprawling distribution network and sales skyrocketed.īodyArmor had the third-highest market share in the U.S. Coke and BodyArmor would not confirm that amount. EDT Monday to honor Bryant, who wore the jersey numbers eight and 24 in his NBA career.īryant’s estate stands to gain $400 million from the BodyArmor sale, The Wall Street Journal reported Monday, citing anonymous sources. Coke announced the acquisition at 8:24 a.m. In a statement Monday, Repole credited Bryant _ who died in a 2020 helicopter crash _ with the brand’s growth. Suds after working up a sweat: Beer after a workout? Brewers take a cue from Gatorade and add electrolytes into lower alcohol brewsīasketball legend Kobe Bryant was an early investor in BodyArmor, becoming its third-largest shareholder and a member of its board in 2013. Seriously Coke?!: Fact check: Cocaine in Coke? Soda once contained drug but likely much less than post claims Coke also bought Fuze and Repole’s company _ Energy Brands _ in 2007. Coke bought the Fairlife milk brand in 2020 and Costa coffee in 2019.īodyArmor was founded a decade ago by Lance Collins, the founder of Fuze Beverage, and Mike Repole, who started the Smartwater and Vitaminwater brands. The deal is part of a multi-year effort at Coke to move beyond sugary soft drinks and into other categories like juices, enhanced waters and sports drinks. Coke originally bought a 15% stake in the BodyArmor in 2018.Ĭoke confirmed that BodyArmor is its largest-ever brand acquisition. is making a multibillion-dollar bet on the sports drink brand BodyArmor as part of a larger push to diversify its offerings.Ĭoke said Monday it paid $5.6 billion for the remaining 85% of BodyArmor.

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